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Perspectives on technology, design, and digital strategy from the Seyfert team — built for founders, marketers, and builders who want to stay ahead.

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How Dynamic QR Codes Are Reshaping Field Marketing in 2025

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Technology

How Dynamic QR Codes Are Reshaping Field Marketing in 2025

Static QR codes are a dead end. Dynamic QR engines let brands redirect, track, and update destinations in real time — turning every print asset into a living digital touchpoint.

5 min readJune 18, 2025

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Latest Articles

Business

The School ERP Checklist: 7 Features Every Principal Should Demand

Before signing any school management contract, ensure the system covers these non-negotiable pillars — from real-time fee tracking to parent-teacher portals.

7 minJune 10, 2025

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Digital Marketing

Local SEO in Pondicherry: A Practical Guide for Small Businesses

Google Maps rankings, regional keywords, and review management — this is how Pondicherry's brick-and-mortar shops are winning the local search game.

6 minMay 28, 2025

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Design

Why Startups Should Build a Design System Before Hiring Their Third Developer

Inconsistent UI is technical debt with a UX tax. A lightweight design system — even a colour + type token sheet — saves weeks of back-and-forth down the line.

4 minMay 15, 2025

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Business

Professional Website on a Tight Budget: What's Actually Possible in 2025

Affordable doesn't mean amateurish. We break down exactly what a ₹15,000 website can and can't do — and where the trade-offs are worth making.

5 minMay 2, 2025

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Case Studies

Case Study: How PDY Tours Reduced Booking Drop-off by 40%

A deep dive into the UX and backend decisions that helped a Pondicherry travel platform cut abandonment and increase completed bookings — without a redesign.

8 minApril 20, 2025

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